Kong Before day one

For new Kong account executives, before your first day

Welcome to the traffic layer.

Every AI app, agent, and model your customers run talks through traffic. Kong governs that traffic. This page is your head start on why that matters, and why you matter to it.

5 chapters About an hour Watch and read at your own pace
Start with chapter 1
  1. 01Our story25 min
  2. 02Why we matter8 min
  3. 03Why now6 min
  4. 04Why you7 min
  5. 05Product basics15 min
0125 min

We've solved this problem once already.

Kong was built on a bet that software would break into thousands of small pieces, and that every piece would need a safe way to talk to the others.

That conversation happens through APIs. Our co-founders, Augusto Marietti and Marco Palladino, built an open source gateway to sit in the middle of it: one place to secure, route, and watch every request. Developers picked it up fast. Enterprises followed.

Now the same pattern is repeating with AI. Models, agents, and tools all talk to each other through APIs. What changed is what's inside the traffic: prompts, tokens, and data your customers can't afford to lose track of.

Connectivity turned out to be infrastructure twice. First for cloud-native software. Now for AI. That's why we call ourselves The AI Connectivity Company.

Video coming soon
Augusto Marietti at API Summit 2025 Our co-founder and CEO with theCUBE on why API traffic and AI traffic are converging, and what Kong is building for the agentic era.
028 min

AI is moving fast. Almost nobody has it under control.

Every company you'll call on is pushing AI into production. The numbers on how that's going are sobering.

95%

of enterprise generative AI pilots deliver no measurable impact on profit and loss. MIT NANDA, The GenAI Divide: State of AI in Business 2025

84%

of companies report AI infrastructure costs eroding gross margin by more than 6%. Benchmarkit and Mavvrik, 2025 State of AI Cost Management

1 in 5

breached organizations had incidents linked to shadow AI: tools employees use without IT or security knowing. IBM, Cost of a Data Breach Report 2025

Speed, cost, and risk. Those are the three things standing between a company and AI that pays off. All three show up in the same place: the traffic. Which models get called. How many tokens get burned. What data leaves the building.

Kong sits in that traffic, so we can do something about all three at once. That's the whole reason we matter.

036 min

The demos are done. Production is where it gets hard.

For the last couple of years, AI mostly lived in pilots. Now boards want it in production, and production changes the questions.

40%+

of agentic AI projects will be canceled by the end of 2027, Gartner predicts. The reasons: escalating costs, unclear business value, and inadequate risk controls. Gartner, June 2025

Look at that list again. Nothing on it is about how smart the model is. The projects that stall usually die in the gap between the model and the business: the agent can't reach the data it needs, nobody owns the outcome, and there's no way to pull it back when it goes sideways.

Agents raise the stakes. An agent doesn't wait for a person to click a button. It calls models, APIs, and other agents on its own, all day long. When the UK's AI Security Institute studied more than 177,000 agent tools, the share of usage that takes real action (sending the email, changing the file, moving the money) jumped from 24% to 65% in sixteen months. Every one of those calls is traffic that needs rules.

The companies that put a governance layer in place now will move faster for years. The ones that don't will either slow down or take risks they can't see. Your customers are making that call right now, which means you're showing up at exactly the right time.

Worth the read, ForbesWhy 40% of agentic AI projects may be canceled by 2027

047 min

You're the one who connects the problem to the answer.

Kong's technology is strong. Technology alone doesn't close deals.

The executive who signs off on an AI program isn't thinking about gateways. They're thinking about the board meeting where someone asks how the company is controlling AI risk and spend.

Start there, and you get routed to the people who own outcomes. Start with the product, and you get filed next to every other gateway vendor and handed to a platform team comparing feature lists.

That translation, from business problem to Kong, is the job. Nobody else in the building does it for you.

We help you govern every AI initiative your board is asking about without slowing your team down or opening up unnecessary risks.

The Kong value statement. You'll hear it a lot in onboarding. Start getting comfortable saying it out loud.

“The shift to AI is rebuilding the enterprise tech stack right now… Agents are being built every hour… This is creating massive, immediate infrastructure challenges around cost, security, governance, and scale. This is the largest opportunity in the software industry history, let alone Kong’s history…”
Joe Eskenazi, Chief Revenue Officer, Kong

Define yourself by the problem you solve, not the product you sell.

0515 min

Kong in plain language.

You don't need to configure anything yet. You do need to explain what Kong does to someone who isn't technical, in about two sentences.

Where Kong sits

Every request passes through Kong on its way out, so every request can follow the rules.

What Kong does from there

route

Send traffic to the right model

Switch AI providers without rewriting the apps that use them.

control

Keep spend in check

Set token budgets by team or app. Reuse answers to repeat questions so customers don't pay twice.

protect

Keep sensitive data in

Strip personal data out of prompts and block requests that break policy before they reach a model.

observe

See all of it

One view of who's using which models, how much, and what it costs.

Agents and MCP

MCP, short for Model Context Protocol, is the emerging standard for how agents connect to tools and data. Kong governs that traffic too, so agents get access to what they need and nothing more.

One platform for every kind of traffic

Konnect is where customers manage all of it in one place: API gateways, Kong AI Gateway, event streams, and service mesh. One set of rules, one view, instead of a separate tool for every kind of traffic.

Video coming soon
Augusto (Aghi) Marietti on the Kong platform Our co-founder and CEO at API AI Summit 2026. You’ll go deeper on the product during onboarding.

Words you'll hear in week one

API

Application programming interface. The way one piece of software asks another for something. Most of the internet runs on them.

API gateway

A checkpoint every API request passes through, so it can be secured, routed, and monitored in one place.

LLM

Large language model. The AI model behind tools like ChatGPT or Claude. Most companies use several, from different providers.

Token

The unit AI models read and write in, roughly a few characters of text. Providers charge by the token, which is why AI bills climb fast.

Agent

AI software that takes action on its own: looking things up, calling tools, or handing work to other agents.

MCP

Model Context Protocol. A standard way for agents to connect to tools and data sources.

Shadow AI

AI tools employees use without IT or security knowing. Usually well-meaning. Still risky.

Try it before day one

Explain Kong in two sentences to someone who isn't technical. Say it out loud. Here's a version to start from:

Every AI app and agent your company runs sends traffic to models, tools, and data. Kong sits in that traffic so you can control cost, protect data, and switch models without slowing anyone down.